Media Release

Be the difference you want to see in the world - Ian Berry

Unearthing; This book is a social media journey through the history of the DeadReds Wine Group.

Conversations on social media services can lead to improving customer service, sharing important news, laughing over photographs, sharing an opinion, or raising issue awareness.

Whilst many experts pontificate over the whys and wherefores entering the age of socialising conversation, this book has been written to explain and explore the use of social media services to disseminate information and build communities through the journey of the “DeadReds WineGroup”.

Exploring and explaining social media theory seemed such a dry subject. This wine group is about the celebration of life and unearthing rare gems. This subject seemed more appropriate and human for discussing the making of a social media journey. It is, in fact, a very large case study.

This is a look at history in the making. Please join us for the celebration of it's Unearthing.

The launch is to be held at The Universal Wine Bar, 2 September 2011 at 7.30pm

The creator of sparkenation and author of Changing What's Normal, Ian Berry, is our special guest speaker at the launch of Charlie Robinson's first book, Unearthing.

Changing What’s Normal is Ian's fourth book. In his book are 58 sparkenations. A sparkenation is: a spark that ignites passion that leads to action that changes what’s normal. Ian has a special gift of unearthing the talents often locked inside us. So, get sparkenated and unearthed all in one night. How cool is that?

Ian Berry will speak at 7.45pm (and Charlie might say a few words too).

All medias are welcome. Media enquiries are to be directed to Charlie Robinson.